Armor Lux

A Swiss engineer with an entrepreneurial spirit. Finistère in Quimper was the location. He founded his company on 7th October 1938, under the name of "Bonneterie d'Armor" and specialized in lingerie and underwear.

Walter Hubacher loved the sea and Brittany and was fond of quality. As a visionary, he decided to expand the collections and tackle ready-to-wear. He applied the same quality standards to his outerwear that made his underwear so successful. The Armor-Lux brand (Armor: the sea, lux: light) was created.

Armor-lux was now able to dress the whole family in warm, comfortable clothes knitted in natural materials like wool and cotton. The brand also dresses seafarers in clothes from the Breton seafaring wardrobe.