EDITORIAL | NOW! Magazine X Over the Rainbow “Best Jeans Store” 2011
To me, this award is more than just another “press hit”. Back in the 1990’s, before the Internet became the source of all information, NOW! Magazin...
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EVENT RECAP | MOVEMBER SHAVE DAY KICK-OFF PARTY
For the past few weeks, we’ve been gearing up for our Movember Kick-off Party which took place November 1st, 2011 at our store. TOMS and Crows Nest...
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EXCLUSIVE | Naked & Famous x Big John Ltd. WeirdGuy Jean
Naked & Famous Denim just shipped us their latest collaboration with Big John Ltd. The result is incredible! For those of you who don’t know, B...
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IN THE PRESS | OTR x Canadian Living Magazine x Body Type Jeans
With all our new Fall arrivals in store, it might be confusing trying to figure out what to try on first, especially with denim. Our very own women...
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IN THE PRESS | OTR x Toronto Life x Best of the City 2011
It’s that time of the year again when Toronto Life publishes it’s annual Best of the City list. Over the Rainbow made the cut as Best for Raw Denim...
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EVENT RECAP | FATHER’S DAY BBQ 2011
Last month Over the Rainbow hosted it’s annual Father’s Day BBQ and the event raised money for Autism Speaks Canada. The weather was bright and sun...
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EVENT RECAP | Bac2Fashion Show 2011
Bac2Fashion hosted their 3rd annual charity event at the Artscape Wychwood Barns two weeks ago. It was an incredible outdoor venue equipped with a ...
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IN THE PRESS | OTR x YYZ Living Magazine x Marilyn Denis
YYZ Living launched the debut edition of their magazine last week! In their own words, YYZ Living is a quarterly-published lifestyle magazine that ...
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IN THE PRESS | OTR x Specialty Inside Magazine x How To Sell Denim
Specialty Inside is an online magazine from Tenafly, New Jersey geared specifically to clothing retailers. A few months back, writer Jessica Pallay...
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EVENT RECAP | UToronto Fashion Presents “U of T’s Next Top Model”
On behalf of everyone at Over the Rainbow, we would like to congratulate UTorontoFashion on the success of last week’s fashion show. The event was...
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INTRODUCING | Mother Denim
There is nothing we love more than a new jean brand. We are proud to welcome MOTHER Denim to our women’s lineup, and there’s been a great reaction ...
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EXCLUSIVE | Naked & Famous WeirdGuy 26 Oz. Super Heavy Black Weft Jean
Can’t believe we forgot to blog about these jeans! Naked & Famous put their denim heads together to produce the heaviest ounce jean in the worl...
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EVENT RECAP | Earl Haig Secondary School Fashion Design Awards
Over the Rainbow takes pride in supporting local events organized by high schools in Toronto. Store manager Sarvi Ghahremanpour was selected as one...
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